Unlock the Future of Luxury Travel in Latin America


The ILTM & PANROTAS Annual Luxury Travel Report 2024/25 is your definitive guide to the thriving luxury tourism market in Brazil and Latin America. Designed for industry leaders, this report offers exclusive insights into the trends shaping the region's high-end travel sector.


Luxury Tourism Growth:

The global luxury travel market reached $1.38 trillion in 2023 and is projected to grow annually by 7.6% until 2031. In Brazil alone, the sector is valued at R$80 billion in 2023, with expectations to hit R$130 billion by 2030.

High-Spending Travelers:

Wealthy tourists, representing just 20% of travelers, account for 50% of global travel expenditures. Their focus on exclusivity and personalized experiences makes them a key audience.

Regional Opportunities:

With a growing luxury consumer base concentrated in São Paulo and other major cities, Latin America is poised to become a hotspot for high-end tourism investments.


What You’ll Discover

  • Traveler Insights: Explore the preferences of luxury travelers, including Generation Z and affluent families earning over R$50,000 monthly.
  • Emerging Trends: From wellness-focused experiences to bespoke cultural itineraries, learn what’s driving demand in the region.
  • Industry Perspectives: Gain valuable input from travel agencies, tour operators, and hospitality leaders shaping the future of luxury tourism.

Position your brand as a leader in luxury travel by understanding the needs of discerning travelers. Whether you’re a hotelier, destination marketer, or cultural attraction provider, this report equips you with actionable insights to refine your offerings.

Stay ahead of the curve by understanding what your high-end clients value most—personalization, exclusivity, and exceptional service. Use this report to craft unforgettable experiences that set your agency apart.


Be Part of the Conversation

ILTM Latin America connects global luxury brands with leading travel advisors through curated networking events and pre-scheduled meetings. This report complements those efforts by providing data-driven insights to inspire your strategies. This text emphasizes the relevance of the report for ILTM Latin America's specific audience while highlighting key data and trends from the attached report. It positions both exhibitors and visitors as integral players in the growing luxury travel market.



This report is brought to you by:

ILTM is renowned for its curated events that bring together international buyers and luxury brands. These events offer pre-scheduled meetings and networking sessions, providing an impeccable platform for travel consultants to discover unique experiences. With strategic locations like ILTM Latin America in Brazil and ILTM North America in the Bahamas, ILTM connects global luxury travel professionals.

Celebrating 50 years in 2024, PANROTAS is the premier media outlet for tourism professionals in Brazil. It operates the most visited B2B news portal in tourism and hosts influential forums like the PANROTAS Forum. With strategic partnerships across Latin America, PANROTAS provides comprehensive insights into travel trends through publications like its annual magazine editions dedicated to luxury travel.